Warid: Youth Blog Zones

Riding the social wave is a favorite for mobile phone companies. Warid’s Youth Blog Zones are interesting but I am not sure if blogging via phones will become popular or not. Perhaps a twitter application will make more sense here.
On a related note, looking at the page for Youth Blog Zone reminded me how companies make wrong use of the real estate on their website. Heavy focus is on ‘how’ and not enough on why is this service useful for me? For example, I don’t see any screen views or specific example of how this blog zone will help someone find something cool, get some piece of information or discover interesting content.

Waridtel now brings the concept of traditional blog websites to mobile phone in-order to create a unique experience for its customers. Now Warid subscribers can register to “Youth Blog Zone” and express their views on a common forum. Members of “Youth Blog Zone” can find out about latest gossip and happenings, keep track of fashion trends, get recent information about movies, music, sports, business, politics, entertainment & much more.
With this service, members of “blog zone” can post questions of their interest and can also leave opinions/comments on blogs.
The Way Forward!
Simply send “Youth” in an SMS to 1166 & get registered. Once you have registered for this service, you are eligible to initiate discussions and receive blog messages/thoughts from members of blog zone.
Charges: Rs. 10+tax/registration.