We had earlier discussed the Ghanta race and its TV commercial being very sarcastic. With Super Ghanta Ufone became the only carrier to extend promotions to PTCL landlines and Vfone numbers.
Like they say it: It’s all about U. Being a subsidiary of PTCL, Ufone is the only operator that can offer such a promotion. Other operators have taken this offer as unfair and not being part of a healthy competition. The issue is also being taken up with the authority (PTA).
Now, Ufone has extended the time window of Super Ghanta Package to whole day for the month of Ramadan which otherwise was from 4am to 5pm which enabling its customers to call from Ufone to all Ufone, PTCL and Vfone numbers nationwide for Rs. 3.5/hour.
Informing about this latest Ramadan offer by Ufone, Mr. Ali Ikram, Head of Pricing & Strategy Ufone, said “This Ramadan, we are pleased to provide a special treat to our valued users by facilitating longer duration communication between friends and family members not only at night but throughout the day without the mental burden of calculating minutes and rates.”
The strategy already used in the Super Ghanta offer, as discussed is unfair and with this extension to 24 hrs makes it even more unhealthy and unfair in terms of competition. Also, if we talk about pricing Ufone says its about reducing the mental burden of calculating minutes and rates at the same time they have started to charge 10 Paisas+tax on balance inquires and here by increasing the burden on consumers of calculating minutes and rates.
The reason given at Ufone website for this extra charge is to cater the high service quality needs of consumers. Is it again fair to charge consumers for the quality of network?
Like they say it: It’s all about U. Being a subsidiary of PTCL, Ufone is the only operator that can offer such a promotion. Other operators have taken this offer as unfair and not being part of a healthy competition. The issue is also being taken up with the authority (PTA).
Now, Ufone has extended the time window of Super Ghanta Package to whole day for the month of Ramadan which otherwise was from 4am to 5pm which enabling its customers to call from Ufone to all Ufone, PTCL and Vfone numbers nationwide for Rs. 3.5/hour.
The strategy already used in the Super Ghanta offer, as discussed is unfair and with this extension to 24 hrs makes it even more unhealthy and unfair in terms of competition. Also, if we talk about pricing Ufone says its about reducing the mental burden of calculating minutes and rates at the same time they have started to charge 10 Paisas+tax on balance inquires and here by increasing the burden on consumers of calculating minutes and rates.
The reason given at Ufone website for this extra charge is to cater the high service quality needs of consumers. Is it again fair to charge consumers for the quality of network?
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