Nokia 5530 XpressMusic: Will The New Interface Win Over Youngsters?

Realizing that the future belongs to touch screens, Nokia is coming up with models which combine touch screens with entertainment. The newly introduced 5530 XpressMusic reflects this approach. Xpress 5530 is a compact music device that uses a touch interface for accessing people and content on the homescreen. However it is still an S60 based phone. As you read below, you will see that Nokia has tried really hard to make this handset appealing to youngsters.  Users like to hop on to the Wireless LAN or WiFi to use the services available at no cost. We at TelecomPk.net think that Nokia needs to find ways to make data access easier for its target users.
The ‘scrolling’ Contacts Bar provides direct access to 20 people and their latest conversations and media updates. The Homescreen also features one touch shortcuts to content and popular social networks, like Facebook and MySpace. The Nokia 5530 XpressMusic follows in the footsteps of the top-rated Nokia 5800 XpressMusic, expanding the touch XpressMusic phone range with a youthful device that has a solid stainless steel frame finish and comes in five vivid colors.

Nokia touch phones started off with the extremely popular device 5800 Xpress Music and now with NOKIA’s 5530 XpressMusic we have brought the touch technology to lower price point. We believe that Touch phones are the future for youth and XpressMusic being the most popular brand is a natural fit. With the new Nokia 5530 consumers can enjoy their media on 2.9 inch widescreen which brings to life sharp picture quality at a touch. Sporting a sleek design, Nokia 5530 XpressMusic is available in vibrant colors.
Afzal Shahabuddin
Head of Marketing, Nokia Pakistan

At the core of the Nokia 5530 XpressMusic is the music and entertainment experience. It is an ideal device for those who wish to quickly and easily access, share and mix a huge selection of media. In true XpressMusic form, the Nokia 5530 XpressMusic is a great music player with 27 hours of playback time, excellent audio quality and a 4 GB memory card for storing music and other media. Videos, either self made or from social media sites such as YouTube and Facebook can be enjoyed on the brilliantly clear 2.9 inch widescreen display. New music can be purchased through the Nokia Music Store, either directly on the phone or through a PC.  The music collection is easily managed and can be synchronized with the PC using the Nokia Music for PC application. Calls and music can be conveniently managed and listened to with the Nokia Stereo Headset WH-205 with tangle-free cable.

The phone features a ‘people carousel’ feature which shows thumbnail images of up to 20 close friends and provides easy access to them and their communications history including emails, phone calls, photos or other social media updates.  The Nokia 5530 XpressMusic also features the pop-up Media Bar so music, photos, videos, Internet and on-line sharing applications such as Ovi Share, Flickr and VOX are just a touch away.