I just got an email about Warid’s “4 say 7 Special Rates Par Baat”, which is an offer which “allows all Warid Prepaid customers to make On-net Calls at just Rs. 2.5+tax/30 Minutes from 4pm to 7pm throughout the month of Ramadan.” Just notice the 5 pieces of information packed into this sentence: Prepaid/postpaid, on-net/off-net, rate, hours of the day and the duration of the offer.
This made me think, how many packages are enough? If you have 5 companies and each one has multiple packages for pre-paid and post-paid then at any time you can have 20-30 packages, all with different rules, expiration dates and charges. The rates are usually mentioned in a time unit which makes it attractive to market the package (30 seconds, 30 minutes ….).
One can argue that an average consumer only deals with one or two companies and therefore the choices are between 5-10 packages. Even that can be confusing. No wonder why so many people complain about wrong billing and are not happy with the service. And the time needed to calculate the savings or value may not be worth it. Or may be this is a good way to keep the minds of our youth sharp and busy. It helps when the ad makes it clear though!
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