How Telcos Market and Position Their Brand For Independence Day

This August everyone is doing the best in their capacity to mark celebrations for the 62nd Independance Day. The ‘Go Green’ campaign is doing a great job, turning the Social Networks (Twitter/Facebook) Green. Not just this but the Nation’s Tweeples aim to get #Pakistan in to Twitter Trending Topics on 14th August.

This post takes a look at how are the major Telcos contributing to the Independence Day Celebrations.

PTCL, the national land-line operator is giving away cash prizes on new land-line connections this August.

At the broadband front PTCL has come up with another Independence Day offer, giving away laptops on new broadband connections.

For Pakistanis abroad, LocalPhone is offering 50% off their regular rate: To mark 62 years of Pakistani independence you’ll be able to call any landline or mobile in Pakistan for just 3.95¢ per minute from 18:00 GMT on Thursday 13th until 18:00 GMT on Friday 14th August (midnight to midnight in Pakistan).

Mobilink has not come up with any offer/promotion but celebrating in its own way, their website have got an Independence Avator. Patriotic song from their last year’s Independence campaing ‘Aye Watan’ plays in the background and the cursor gets green with crescent and stars.

Ufone no offer/promotions to celebrate Independence. Should we expect an Independence TV Commercial from them :).

Telenor, although arranged bloggers meet-up in Karachi, Lahore and Islamabad to launch the Persona Weblounge, but nothing particular for Independence Celebrations.

They could have scored by launching the Persona Weblounge on 14th August.

Warid, once again nothing special for August Celebrations.

Wateen, well at one end they slashed on their rates but at the other downsized - reportedly fired around 500 employees. No time for celebrations here.

Zong, the china mobile company could have come up with something on pak-china friendship but ‘SAB KEH DOU’ squad have nothing to say this August.

UPDATE:

Telenor has started on its Independence Campaign on the evening of 13th. The focal points of the activity will be Lahore. You can be a part of ‘Telenor Float’ which will travel on the roads of Lahore. Karachi would be having Telenor’s Azadi Carvan on Tariq road. Hyderabad Gym khana would be having a Family Concert by Telenor. In Rawalpindi touch-up points will be palced in different parts of the city.

Warid has come up with a not so popular offer (not highlighted properly on thier website) is an Azadi Package for Rs. 2999. Offer includes a Trend mobile phone along with an exclusive 0321 Code Warid post paid Sim with 75 free minutes every month and Rs 500 security waiver.

Wateen, Independence gift comes on 14th August, waiving 60 percent on Subscription charges.