Think of the most popular brands in celebrity news, and you'll probably come up with a small list that includes Entertainment Tonight, US Weekly and People. Consider the most successful celebrity news destinations online, and something else jumps to the top. For more than a year, one site has attracted more eyeballs than any other in the realm of celebrity gossip: Yahoo's Omg. With a dedicated staff of just five people, and more than a dozen shared with other Yahoo sites, the company has settled on a "highly profitable" formula.
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July 11, 2009
Omg! How Yahoo's Chirpy Celeb Site Ropes In Traffic
Think of the most popular brands in celebrity news, and you'll probably come up with a small list that includes Entertainment Tonight, US Weekly and People. Consider the most successful celebrity news destinations online, and something else jumps to the top. For more than a year, one site has attracted more eyeballs than any other in the realm of celebrity gossip: Yahoo's Omg. With a dedicated staff of just five people, and more than a dozen shared with other Yahoo sites, the company has settled on a "highly profitable" formula.
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